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Who I Am
I’m Md Abu Hanif, a Google Ads Specialist helping local service businesses and B2B companies generate more qualified leads and customers through strategic, performance-focused advertising. With 5+ years of experience and 200+ clients served, I focus on building Google Ads campaigns that are backed by accurate conversion tracking, clear data, and continuous optimization.
Why I Do This
I started working in Google Ads after seeing too many businesses spend money on campaigns without knowing what was actually driving results. My goal is simple: build Google Ads campaigns that focus on real business outcomes—not just clicks and impressions. By combining smart campaign strategy, ongoing optimization, and reliable conversion tracking, I help businesses understand what is working, reduce wasted ad spend, and turn more searches into valuable customers.
What I Actually Do
- Build and manage Google Ads campaigns focused on generating qualified leads, customers, and measurable business growth
- Research high-intent keywords, create compelling ads, and continuously optimize campaigns to reduce wasted ad spend
- Set up accurate conversion tracking with Google Ads, GA4, and GTM so every important lead and sale can be measured
- Analyze campaign performance and optimize bids, targeting, search terms, and budgets to improve conversions and ROI
- Connect online and offline conversion data when needed, so Google Ads can optimize toward real customers, not just clicks or form submissions
What This Means for You
You get more than someone who simply manages your Google Ads account. I focus on the complete journey—from the search that brings a potential customer to your business to the conversion that generates real value. With accurate tracking and continuous optimization, you’ll have a clearer understanding of where your ad budget is going, what’s generating results, and where opportunities exist to improve performance. The goal is simple: less wasted spend, more qualified leads, and better returns from Google Ads.
Common Questions
Is this a one-person operation or a full agency?
PPC HANIF is run as a specialist practice rather than a large generalist agency, which means direct access to the person actually making changes in the account, not an account manager relaying requests to someone else.
Why specialize in Google Ads and tracking instead of offering full-service marketing?
Diagnosing a broken pixel, a missing Enhanced Conversion, or a double-counted event is the specific, repeated work done every week, not an occasional task inside a broader retainer covering SEO, social, and design at the same time.
Which industries does PPC HANIF specialize in?
Home services trades such as HVAC and plumbing, legal verticals including personal injury and immigration law, medical aesthetics and cosmetic dentistry, and B2B professional and managed services, all industries where tracking accuracy and offline conversion attribution have an outsized effect on ad performance.
Do you only work with businesses in the UK, US, and Canada?
Client management and reporting are scheduled around UK, US, and Canada time zones, since consistent overlap for calls and campaign changes matters more than serving every region at once.