Google Ads for Bathroom Renovation Companies in Canada: Turning High-Ticket Renovation Searches Into Quote Requests

The Starting Problem

Renovation searches mix serious homeowners with DIY shoppers, product browsers and people looking for inspiration, so without tight keywords and clean tracking a high-ticket renovation budget gets spread across clicks that never become a quote request.

The Fix

We built campaigns around high-intent bathroom renovation searches in the company's service area, blocked DIY and product searches with negative keywords, and tracked quote-form submissions and calls as conversions so bidding could focus on real enquiries.

Why Bathroom Renovation Is Worth Advertising on Google

A full bathroom renovation in Canada is a high-value project, so a single signed job can be worth many times the cost of the leads that produced it. That is why paying close to $100 for a qualified quote request can still be very profitable for a renovation contractor.

The catch is that the word "bathroom" attracts a huge amount of low-intent traffic. People search for vanity prices, tile ideas, DIY guides and big-box store products far more often than they search for a contractor. The campaigns need to filter those out from the first day.

Results in September 2026

• 328 clicks from Google Search
• 16 conversions, meaning quote requests and calls from people interested in a renovation
• $95.69 average cost per conversion
• $1.53K total ad spend for the month
• Roughly 1 in 20 clicks turned into an enquiry

How the Campaigns Were Built

• Keywords focused on hiring intent, such as bathroom renovation, bathroom remodel contractor, bathroom renovation company and shower renovation, combined with the cities the company serves
• Canadian search wording used throughout, since homeowners in Canada more often search for "renovation" or "reno" than "remodel"
• Location targeting limited to the real service area, with presence-only targeting so ads reach people who live there
• Separate ad groups for full bathroom renovations, shower and tub conversions, and small bathroom or ensuite updates
• Ads written around free quotes, in-home consultations, licensed and insured trades, and warranty on workmanship

Searches We Blocked From Day One

A shared negative keyword list stopped ads from showing for searches that rarely become customers, including DIY and how-to searches, product and fixture searches such as vanities, toilets and tiles, big-box retailer names, design-inspiration searches, and job or apprenticeship searches. The search terms report was reviewed every week to keep adding new ones.

How Leads Were Tracked

• Quote-form submissions tracked only on a confirmed submission, through Google Tag Manager
• Calls from ads and calls from the website counted as conversions after a minimum call length
• Enhanced Conversions for Leads used so enquiries still match back to the ad click when cookies are limited
• Cookie consent respected for visitors, in line with Canadian privacy expectations

What a Renovation Company Should Do Next

Once quote requests are flowing reliably, the next step is to report back which enquiries became booked consultations and signed projects. Importing those outcomes into Google Ads lets bidding favour the searches that produce real jobs, not just form fills, which usually matters a lot in a high-ticket trade like bathroom renovation.